Thursday, June 5, 2008

Press release: Finally, push email for the rest of us - BlueWhaleMail

LONDON, June 5 /PRNewswire/ -- Email plus Facebook wall posting and messaging with news and status updates delivered straight to your mobile

Launched today, a new, free service for mobile phones starts bringing easy email access to the 2.7 billion people with ordinary mobile phones. Michael Maguire, who previously worked in the BlackBerry Applications team at Research In Motion, founded Blue Whale Systems Ltd: its BlueWhaleMail application offers a free mobile push email and push Facebook service. On launch, the service will initially be available for Nokia Series 60 and SonyEricsson feature phones.

"My team and I think there are some great dedicated mobile email devices out there - but we're biased, because half of us helped build one of them," said Michael Maguire. "Unfortunately the rest of the world's 1.1 billion email users have phones with unusable, hard to configure in-built email that few people can be bothered to set-up. With BlueWhaleMail, we've gone back to the drawing board so that people can keep the phone they like and still stay in touch on the go."

BlueWhaleMail doesn't just allow you to securely send and receive email messages from services such as Yahoo! and Google Mail*, it also notifies you of your friends' status updates and news items on Facebook, and allows you to send them a message or write on their wall in response. Messages and notifications are displayed as soon as they are received without requiring users to manually connect to their inbox.

"We're trying to make social networking -- messaging, news feeds and status updates -- as much a part of mobile life as Text Messaging. People who are unwilling to pay for or use a dedicated mobile email device still deserve a great mobile email service and that's exactly what BlueWhaleMail offers," said Richard Seward, founder and CEO of Blue Whale Systems Ltd. "Our service is the simplest choice for those wishing to stay on top of their social life while they're away from their computer".

"The complexity of setting up mobile applications on many phones is a great obstacle for most people so we've worked hard to make BlueWhaleMail child's play to setup" continued Michael Maguire. BlueWhaleMail can be interactively test-driven and pre-configured for download at - most people will only need to know their email address and password. Alternatively browse to on your mobile.

"We wanted to deliver a great service without charging users" continued Richard Seward. "We didn't want trial periods or subscription fees, but we didn't want spam messages either. We believe that banner adverts at the top of the BlueWhaleMail message viewer provide an unobtrusive way to support the service".

* BlueWhaleMail users cannot directly access Hotmail, as Microsoft does not yet freely support the required industry standards of either IMAP4 or POP3.